Really Ireland? Really?

SO just as U2 is rocking New York and reminding America, and the world, that the Irish totally kick-ass, this viral Tom OC video is everywhere? I am still myself not clear on the origins of "Ireland's Hottest Gangsta Rapper" But one thing is for certain - the Americans think it is serious and are having a serious laugh at Ireland's expense? Don't believe me, read an entry from my FAV bitchy New York blogger Michael K at www.dlisted.com and see for yourself! - Tom even got named Hot Slut of the day! SO did Tom make this video? Is here from Swords? Was it serious, a mess or really mean prank? IF anyone has any insight, let me know!